Media Kit – UF Homecoming & Gator Growl

LOGO

Official logo can be used with color or B&W. Color logo must be used with color typeface. B&W logo must be used with black typeface.

COLORS

Primary and Secondary colors will be used for all branding related to Homecoming & Gator Growl. Any and all requests for additional colors must be approved by the Communications team.

Primary Colors

Description
C=71 M=31 Y=100 K=17 R=82 G=123 B= 56 #527A38

Description
C=70 M=17 Y=0 K=0 R=41 G=167 B= 223 #29A7DF

Description
C=0 M=58 Y=86 K=0 R=246 G=135 B= 59 #F6873B

Secondary Colors

Description
C=64 M=23 Y=100 K=6 R=105 G=148 B= 62 #69943E

Description
C=71 M=43 Y=100 K=39 R=65 G=87 B= 39 #415727

TYPEFACE

Official typeface will be Gotham font. Gotham font is free and can be easily downloaded off the internet. Gotham thin, medium, and black will be used through- out branding.